Tracking Integrity
Before any conclusion: a full check that your GA4, GTM and conversion tracking are actually recording reality, so the audit is built on numbers you can trust.
Marketing attribution · MMM · for Gulf enterprises
Find out what's actually driving your revenue.
I run a full marketing attribution audit for enterprises across the Gulf: what's working, what isn't, and a marketing mix model that tells you where the next dirham of spend should go.
60+
GA4 & measurement builds delivered for enterprise clients
Every vertical
Retail, finance, travel, real estate and more
Audit + MMM
Clear read on channel performance and spend
Why an audit
Most enterprises spend heavily across channels but can't say, with confidence, which spend actually made the money.
Last click flatters the wrong channels. Platform dashboards each claim the same conversion. Broken tracking quietly corrupts the numbers your team reports upward. An attribution audit rebuilds the picture from the ground up: it verifies your tracking is telling the truth, reconciles the channels against each other, and layers a marketing mix model on top so you can see incremental contribution and diminishing returns, not just platform claimed credit. The output is a decision, not a dashboard.
What the audit covers
What's working, what isn't, and where the next dirham goes.
Channel Performance
Every paid and organic channel scored on real contribution: what's working, what's quietly wasting budget, and where platform dashboards are double counting the same conversion.
Attribution Reconciliation
Moving past last click. I reconcile the channels against each other and against your warehouse in BigQuery, so one source of truth replaces five conflicting ones.
Marketing Mix Model
An MMM that measures each channel's incremental contribution and diminishing returns, so the spend recommendation is grounded in modelling, not gut feel.
The Spend Report
The deliverable: a clear read on where the next dirham should go to grow revenue or lower CPA, with the reasoning laid out so your team can act on it.
Built to Last
If you want it, I leave behind the fixed tracking, the reconciled reporting and the model, so the audit keeps paying off long after it's delivered.
Selected work
Trusted with measurement by:
- Visa
- KFH
- Al Rajhi
- Property Finder
- Sobha Realty
- Mars
- Bupa
- DubaiStore
Engagements delivered directly and via specialist partners. Some enterprise clients referred by category on request.
Why me
60+ GA4 and measurement builds delivered for enterprise clients across a wide range of industries and markets.
I combine the engineering (getting the tracking right) with the data science (the mix model), so the audit is rigorous end to end rather than a surface read.
Active in closed digital analytics communities and international conferences, so your audit reflects where measurement is going, not where it was.
Based in Abu Dhabi and working across the GCC, in market and in your timezone.
Not sure which spend is actually working?
Tell me what you're running and what you're seeing. I'll tell you honestly whether an attribution audit would pay for itself, and how I'd approach yours. No deck required.